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Air Max 2024 Launch Campaign

Nike

Featured
23 applications

Create authentic content showcasing the new Air Max collection in your daily workout routine. Focus on comfort, style, and performance while highlighting the innovative design and technology.

$850
Base Payment
2/15/2024
Deadline
Global
Location
50K+ followers
Required Reach
Campaign Timeline
Expected timeline from application to payment
1

Application Review

1-2 business days

2

Creator Selection

3-5 business days

3

Product Shipment

2-3 business days

4

Content Creation

7-10 days

5

Content Review

2-3 business days

6

Payment Release

5 business days

Campaign Brief
Detailed requirements and guidelines for this campaign

Campaign Overview

We're launching our newest Air Max collection and want to partner with fitness and lifestyle creators who can authentically showcase how these shoes fit into their daily routines. The campaign should feel natural and genuine, not overly promotional.

Campaign Objectives

  • Increase brand awareness for the new Air Max 2024 collection
  • Drive traffic to Nike.com and retail partners
  • Generate authentic user-generated content
  • Reach fitness and lifestyle audiences aged 18-35

Target Audience

Fitness enthusiasts, sneaker lovers, and lifestyle content creators aged 18-35 who value both style and performance in their footwear choices.

Key Messages

Comfort meets performance
Innovative Air Max technology
Versatile for any activity
Sustainable materials

Content Guidelines

  • Show the shoes in action during workouts or daily activities
  • Highlight comfort and performance features
  • Include natural lighting and authentic settings
  • Maintain Nike's brand voice: inspiring and empowering

Required Hashtags

#AirMax2024
#JustDoIt
#NikePartner
#AirMaxLife

Important Don'ts

  • Don't mention competitor brands
  • Avoid overly staged or artificial content
  • No political or controversial topics
  • Don't use copyrighted music without permission
Content Deliverables
What you need to create for this campaign

Instagram Reel

Required

30-60 second video showcasing the shoes during a workout or daily activity

Requirements: High-quality video, trending audio, engaging hook in first 3 seconds
Timeline: Submit within 7 days of product receipt

Instagram Stories

Required

2-3 story slides showing unboxing and first impressions

Requirements: Authentic, behind-the-scenes feel with genuine reactions
Timeline: Post within 24 hours of product receipt

TikTok Video

Required

Creative video highlighting a specific feature or benefit

Requirements: Use trending sounds, vertical format, engaging transitions
Timeline: Submit within 10 days of product receipt
Compensation
$850
Base Payment

Performance Bonuses

1M+ views across all content+$200
5%+ engagement rate+$150
100+ comments mentioning Nike+$100

Payment released within 5 business days of content approval

Usage Rights

Duration

12 months from content creation

Platforms

  • Nike social media accounts
  • Nike.com
  • Paid advertising

Exclusivity

30-day exclusivity period for athletic footwear brands

Attribution

Nike reserves the right to repost with proper creator attribution

Quick Actions
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